Great Retail Opportunity
Bhopal is one of the best kept retail secrets in the heart
of India. A large and growing population expected to touch 2.2 million by 2011
makes it an attractive destination for retails marketers.
Bhopal is an important economical, political, industrial
and educational destination. Consumers in Bhopal are educated, affluent and
aware of the latest trends in shopping and entertainment.
Like their counterparts in other parts of the country they
too aspire to a better lifestyle.
A landscape of opportunities
Bhopal is one of the best kept
retail secrets in the heart of India. It is an important
economical, political, industrial and educational
Bhopal with a population of around 2 million people today,
is ranked 20th in Market Potential Value according to the RK Swamy BBDO Guide to
A large middle class with 47% of the
population being salaried individuals adds up to a sizable
‘Prime Consuming Class’ which boosts retail consumption.
42% of Bhopal’s population is under
the age of 29. These youngsters are eager to adopt and
experiment with the latest trends in retain, entertainment
and lifestyle options.
The city has seen many new markets and
entertainment options emerging to cater to this young and
growing consumer segment.